The Pilates Station

Elevating The Pilates Station with a fresh, user-centered website

Homepage for The Pilates Station website with the headline 'Discover the power of Pilates,' showing a woman exercising with Pilates equipment in front of a warm Himalayan salt wall.

The Objective

The objective was to refresh The Pilates Station’s website to reflect their new branding.

Located in Halifax, West Yorkshire, The Pilates Station needed a site that incorporated their updated logomarks, typography, colours, and a refined tone of voice. However, what started as a simple rebrand evolved into a full website rebuild as we identified several pain points in the original site.

Working with the team at The Pilates Station, and their brand strategist, Matilda at merb.co.uk, we expanded the project’s focus to tackle key issues. Our goal became creating a streamlined, user-friendly site that drives signups, improves accessibility, and highlights the unique benefits of Pilates.

The final result is a reimagined website, complete with reusable landing page templates to promote events and offerings. What started as a branding update became a full platform overhaul, better supporting The Pilates Station’s growth and connection with their audience.

Memberships & Pricing page on The Pilates Station website, displaying various Pilates membership plans including Essential, Signature, and Supreme tiers.

“Thank you so much for creating an amazing website! I’m really looking forward to seeing the new customer journey, and how easy and clear it will be to see what we offer and how to book. The design and flow are exactly what I had in mind.”

Helen at The Pilates Station

Helen

The Pilates Station

Studio Ebb page featuring The Pilates Station’s equipment studio with a Himalayan salt wall, creating a relaxing and invigorating atmosphere.
Our Joining Process page on The Pilates Station website, outlining the two-step joining process with options for introductory packages and membership choices.
Event promotion page for The Pilates Station’s Osteoporosis Pilates Workshop, showing a woman performing Pilates exercises with equipment and listing event details.

Ready To Get Started?

Grow your business with a website worth visiting

Let’s chat about your project Be quick! I’m almost fully booked for December